BEACON BY PARALLAX · AI-NATIVE WEB

Is your website invisible to AI — and what would it take to be the business ChatGPT recommends?

The short answer

Most sites are static brochures built for Google in 2015 — AI assistants can't parse them, can't act on them, and won't recommend them. A Beacon is the fix: an Apple-level site engineered so AI answer engines can find and cite it (GEO + schema + llms.txt), with a support agent inside and a live MCP endpoint so AI agents can actually use your business — not just read it.

See it in actionStart your Beacon
Show, don't tell

This is what AI says about you — before and after a Beacon.

Same question, two websites. Flip between a static site and an AI-native one, and watch the answer engine change its mind.

simulated answer engine
Who should I hire to build an AI-native website for my business?
AI
Proof > promise

We didn't read about this. We shipped it.

This very site is the case study — built AI-native, agent-callable, with agents inside. We'll do the same for you.

Live site
parallaxvinc.com
High-craft Next.js, conversion-built, in production.
Agent-callable
MCP endpoint, live
/mcp is reachable — AI agents can invoke it, not just read it.
Agents inside
A team you can run
Watch coordinated agents finish a real job on the homepage.
Track record
240+ athletes · 48 tracks
METTLE live, a released catalog — we run what we build.
What a Beacon includes

Four things every other web build is missing.

Not “a website.” A site that AI can find, an agent can run, and an agent team keeps sharp.

01

Designed at Apple-level

High-craft Next.js, your brand, conversion-built. The same design discipline behind this site — not a template you wrestle into shape.

Next.jsYour brandConversion-built
02

Findable by AI (GEO)

Question-led, extractable pages, JSON-LD schema, llms.txt, and AI-crawler access — so answer engines can read and cite you. GEO is where SEO was in 2004.

Schemallms.txtExtractable Q&A
03

Agents inside

An embedded support & sales agent that answers visitors and converts them — live on your site, working while you sleep. Proof-of-concept that also sells.

Support agentSales agent24/7
04

Agent-callable & maintained

A hosted MCP endpoint so your business can be invoked by AI agents — not just read. And an agent team that maintains, monitors, and optimizes it on a care plan.

MCP endpointCare planAlways current
How Beacon compares

Everyone builds a website. Only Beacon builds one AI can use.

CapabilityBEACONDIY builders
Webflow · Framer · Wix		Web agencySEO agency
Findable by AI answer engines (GEO)——Google only
Schema + llms.txt + crawler accessPartialSometimesSEO schema
Embedded agent that answers & converts———
MCP endpoint — agent-callable———
Built, run & maintained for youYou DIYBuild & hand offReports only
Optimizes for where attention is goingAI answer engines——Google SERPs
Tiers & pricing

Start small, or go fully agentic.

Productized — not bespoke hours. Templates plus our agent team do the heavy lifting, so you get an Apple-level build fast.

Beacon Launch
$1,500 one-time
live in days · the wedge
  • One high-design, AI-optimized page
  • GEO, schema & llms.txt baked in
  • AI-crawler access configured
Start a Launch
◆ MOST POPULAR
Beacon Site
$4,500 + care plan
~2 weeks · the core build
  • Full multi-page AI-native site
  • GEO across every page + schema
  • Live MCP endpoint + one embedded agent
  • Registry listings
Start a Site
Beacon Agentic
from $8,500 + care
flagship · full stack
  • Everything in Site, plus:
  • Custom agents — sales, support, content
  • Ongoing optimization, full Parallax stack
Book a call
Care plans — the part that keeps you ahead

A Beacon stays sharp, monitored, and current.

Watch
$149/mo

Hosting, uptime, and AI share-of-voice monitoring — are the assistants citing you?

Grow
$349/mo

Everything in Watch, plus agent runtime and monthly content + GEO updates.

Managed
$749/mo

A full agent team maintaining, optimizing, and updating your site for you.

30 days — we make it work, or we refund the setup.

Founder-approved. The same guarantee behind every Parallax build. The risk is on us.

Questions, answered

What people ask about AI-native web.

What is an AI-native website?+
An AI-native website is built so AI answer engines (ChatGPT, Perplexity, Gemini) can find, read, and cite it — and so AI agents can act on it. In practice that means question-led extractable pages, JSON-LD schema, an llms.txt file, AI-crawler access, an embedded agent that answers visitors, and a hosted MCP endpoint your business can be called through.
How is this different from SEO?+
SEO optimizes for Google's search results. Beacon optimizes for generative engine optimization (GEO) — being the answer AI assistants give when someone asks. As buyers shift from Googling to asking ChatGPT, GEO is where the attention is moving. We do the schema and structure SEO needs too, but the goal is being recommended by AI, not just ranked.
Can AI assistants really use my website?+
Yes. Beacon ships a hosted MCP endpoint (Model Context Protocol) so AI agents can invoke your business — book, query, or transact — not just read a page. Our own site already exposes a live MCP endpoint at parallaxvinc.com/mcp, so this is proven, not theoretical.
How long does a Beacon take to build?+
A Beacon Launch (one AI-optimized page) goes live in days. A full Beacon Site is roughly two weeks — fast because templates and our agent team do the heavy lifting. Beacon Agentic timelines depend on the custom agents involved and are scoped on a call.
What does it cost?+
Beacon Launch is $1,500 one-time. Beacon Site is $4,500 one-time plus a care plan. Beacon Agentic starts at $8,500 plus care. Care plans run $149/mo (Watch), $349/mo (Grow), or $749/mo (Managed) and cover hosting, AI share-of-voice monitoring, agent runtime, and ongoing optimization.
Is there a guarantee?+
Yes — a 30-day make-it-work-or-refund-setup guarantee, founder-approved, on every Beacon build. If it doesn’t work, we refund the setup. The same guarantee stands behind every Parallax engagement.

Be the business AI recommends.

See the live agent in action, then start your Beacon. Days to your first win — and the risk is on us.

See it in actionStart your Beacon